Giving Tuesday is a global generosity movement that exists to unleash positive prosocial behaviors in whatever way feels meaningful to each person. One big part of giving Tuesday is that everyone has something to give.
It could be an act of kindness, helping a stranger or neighbour, pledging to be different in how you look at your neighbour, cooking a meal for a person in need, coming together to bridge divides, or showing your capacity to make a positive impact in any other way. Everything counts. #GivingTuesday does not value one over the other; it simply encourages generosity at all levels, individual to organizational.
In the beginning - it was marketed after black Friday and cyber Monday, which made it only US-focused; now they don't talk about it. Black Friday and Cyber Monday are transactional. Giving Tuesday following Black Friday infers it is transactional. But it is not; it includes many more transactional acts of generosity rather than just clicking a button. Giving Tuesday is now a year-long movement. Generosity is shown in so many different ways. Yes, fundraising is essential, and resources must get to important causes and where they need to go, but
people manifest generosity in many ways. Giving Tuesday erases the divide between who is in need and who gives and believes everyone has something to give. It doesn't matter where you are, what's happening around you, or if you are rich, poor, or somewhere in between. YOU have something to share; you are valuable, you know you have skills, your time is valuable your companionship and positive support will make a difference.
So, I guess my question is... How are you going to give this #givingtuesday?